Krisztina Gyerő at B2B Software Day

On 10 February, Krisztina Gyerő, Customer Experience leader at Szallas Group, took part as a speaker at B2B Software Day in Budapest, organized by ADPTIV Tech Events.

Ahead of the event, Krisztina highlighted that while AI offers significant opportunities in customer service, it also raises just as many questions — especially in industries like tourism. Multilingual environments, complex system landscapes, and time-critical situations make AI adoption particularly challenging. From her perspective as a CX leader, success in this area is not primarily a technological issue, but rather depends on having the right operating model and organizational readiness. This mindset formed the core of her presentation at the event.

Following the conference, Krisztina shared her positive reflections on the experience. She expressed her appreciation to the organizers for the invitation and for the professional execution of the event. She found it especially inspiring to engage with data and technology professionals and to explore what AI truly means in a real business context.

She was encouraged to see how some larger organizations are approaching AI adoption in a structured and intentional way — allocating meaningful time and resources, and already achieving measurable results. Krisztina was also pleased to contribute perspectives from the tourism and customer service sectors, while taking away numerous new insights and ideas herself.

Her participation at B2B Software Day once again reinforced the importance of thoughtful, well-prepared AI adoption, where technology, organization, and business goals are closely aligned.