One of our Hungarian offices is placed in the prime Buda hill location and can provide a high-quality work environment for 70 employees. The Group management, the Hungarian management and the marketing, sales and finance teams are working in this office. The majority of the discount and travel agency product team is also located in the Budapest office.
The largest office of the Group is located in Miskolc, Hungary. It was the home of the founding team of Szallas.hu. Now it’s occupied by IT development, the Hungarian and cross-country customer service teams, the HR department, the Experience tourism team and part of the Hungarian finance team – more than 150 employees in total. The 800 sqm office has been designed to meet the standards of a 21st century workplace.
We opened our Czech office in the country’s fifth-largest city, Liberec, in 2007. Our years here have given us remarkable opportunities. Our local team of over 50 employees is building the Hotel.cz, Penzion.cz and Spa.cz products and serving our more than 100 thousand customers each year.
Have you ever been to Cluj-Napoca, also known as the heart of Transylvania? We highly recommend it! You have the opportunity to discover a beautiful big city, full of history and hospitable people. Here you can find our spacious brand new office, where every employee works on the same purpose: being the number one booking platform in Romania.
Our Polish team works in our downtown, office in the capital of Warsaw. Our management, sales, marketing and customer service teams of more than 10 colleagues serve the guests and hoteliers throughout Poland.
Since the Croatian market is the No1 destination for CEE travelers, we have opened an office in the capital. Due to the COVID-19 pandemic we’ve had to close its doors, but our local team did not stop working on providing the best services to our customers.
The group management team is responsible for the strategic and operational management of Szallas Group. We make sure to find the right balance between the standardized region-wide rules and guidelines but always leaving enough flexibility for the HU&CRO, CZ&SK, RO, PL managements. The bi-weekly group management meetings are the main events to align the operation to share best-practice and know-how within the regional group.
Józsi took over the leadership of Szallas.hu from the founders in 2015. Since then, he has led the local champion to become a regional group by acquisitions and green-field investments. Józsi is a Star Wars enthusiast and professional gamer, which he inculcates into his two sons as well. In the last 10 years he has focused all his travels into the CEE region.
Kata has been working for Szallas.hu for more than 10 years; first as a financial controller and later as CFO. Since the acquisitions, she has also been leading the group level reporting and controlling, cash-flow management and the Hungarian finance operation. Since COVID her teenage son, her husband and their Aussie dog often see her immersed in Excel and PowerBI sheets at home. They mostly travel in the CEE region, sometimes flavored with some city-hopping to EU capitals.
István is a hospitality veteran with a deep network and knowledge of in the domestic Hungarian hospitality industry. Under his supervision, Szallas.hu has become the market leading domestic OTA, winning against the global competitors. He mostly travels domestically with his wife, 4-year-old daughter and 1-year-old son.
In the last 8 years, Laci has professionally grown alongside the increasing importance of data-driven marketing. His team is responsible for the effective spending of millions of Euros using high-end optimization tools. Laci lives in Budapest with his newly-wed wife, with whom he travels with occasionally within Europe, until COVID situation allows international traveling.
Péter has been a pioneer, trying to get a hold on the Polish online travel market since 2016. After an acquisition and multiple product and service design loops, he has led the Noclegi.pl team to successfully ride the waves of the tourism boosting BON program in 2020. Beside his Polish duties, Peter is also responsible for the Group platform integration and the online payment service in Hungary. He is a seasoned traveler; with biweekly trips to Warsaw and multiple vacations each year with his wife and 3 children.
Robi has joined the Szallas team to lead the travel coupon product Szallasguru.com. After the acquisition of Maiutazas.hu in 2019, he has become the leader of the full discount coupon portfolio, including 4 products and a team of 30 employees. As a metal music fan he mostly travels for rock concerts in the region and to family vacations with his wife.
Daniel joined the Szallas team at the time of the Hotel.cz a.s. acquisition in 2018. He has successfully taken over the leadership from the founder and integrated the strong local team into the regional group. Apart from his Czech duties, he is also responsible for the Szallas Group communication activities. He has a serious backpacker track record, with travel experiences from six continents, plus an expat year in Malaysia. In recent years he traveled biweekly to Liberec (CZ) and multiple times a year to regional destinations with his 4 kids.
Ferenc is the Co-Founder of Travelminit. He gained experience in the travel industry while working at hotel chains, global online platforms and different digital products in Ireland. He believes in the entrepreneurial mindset, long term strategy and team power, which led Travelminit to grow at a 140% CAGR in the last 5 years. His main responsibility now is to build Szallas Group (through Travelminit) to the largest OTA in Romania. He spends his free time outdoors with his family, going camping or doing winter sports.
Laci joined Travelminit as Co-Founder, with a strong site development background, in 2013. He led the development team with a startup mentality, and together with Ferenc, has transformed the two-man project into a 50-people team, building the 2nd biggest OTA in Romania. After joining the Szallas Group, he saw a huge opportunity in taking the common platform to the next level. He lives in Cluj-Napoca with his wife and 2 kids.
Tamás joined Szallas Group in February 2021 to take over parts of the Hungarian operations from Józsi and Kata. He has 20 years of professional experience working in industries like telecommunications, software development, and sports. His background is in business and marketing, but he has always had a passion for technology – all starting with a Commodore 64. He enjoys traveling all around the world, focusing on European destinations with his wife and their 3 kids.
Dani joined in September 2021, after spending 14 years at a CEE low-cost airline as reservations system manager, IT manager responsible for developing digital sales channels, and then as IT leader growing the website development team into an agile-based, value-driven development organization. He enjoys playing with his 5-year-old, going on long excursions with the family and their dog to visit forests, mountains and small towns, anywhere in Hungary as well as abroad.
Szallas Group is a team of passionate experts with the goal to make people happier by providing local and regional travel experiences in cooperation with our partners.
Szallas Group is to become the largest and most trusted provider of innovative online tourism platforms in the CEE region.
During the FIFA World Cup update the datasheet of the Fan Zone every single day in order to enter the competition for Google’s 1st place. Our team gained many pictures and even videos from the venue and we succeeded; the event became the site’s most visited event of all times!
We were all very excited and nervous to relaunch our marketing activities after the first wave of the pandemic. Our first campaign launched at midnight and I couldn’t help but check our website at 0:01 from my phone to see if everything was okay (even though no one asked me to do so). I quickly realized that the landing page was broken, so I sent out a Skype message, wondering if anyone else was awake. I was pleasantly surprised to see that others from the marketing team were also online, passionately discussing the problem. Together we reached out to the developers and the bug was fixed by the morning. I cherish every moment of working in a passionate team like ours. 🙂
Only 2-3 days before our Black Friday campaign, a popular wellness hotel didn’t want to participate as they couldn’t accept the word “voucher” for financial reasons. They would let the hotel appear if we changed the word “voucher” to “package” everywhere. Józsi, our CEO sat next to me and together we changed the terms and conditions, the confirmation letters and every text appearing on Szallasguru.hu. Many developers, a product manager, lawyers, finance and customer service colleagues worked on this process that normally takes about 3-4 weeks. We made it in 1 day and success followed; this hotel gained more than 1000 vouchers (or packages:)).
Beaches at Lake Balaton have a raised role on the program’s site of Szallas.hu. Our content is really good but we did not get enough pictures about them from our local partners. Therefore, at the beginning of summer we decided to go and take the pictures for ourselves; we planned the detailed routes and took the pictures of 100 beaches in 5 days.
The Group CEO has a monthly presentation for every colleague about financial results, news and happenings in the company. During the pandemic, we knew that the future of our company depended on our work, so we did our best and did not give up. If the company had not spoken about this honestly with us, we would not have put this much effort into our work.
One night I checked my phone and a partner answered to me to our reservation mail: “Check this accommodation, it is f***ing good!” Not much later I received a second email, saying that he wanted to forward it to one of his colleagues and he was so sorry. That night I made the reservation for them and responded that it is honorable if they like our suggested accommodations.
Someone was looking for a long-term accommodation but did not mention that he had been moving and was arriving with a removal truck. As this information only turned out on the day of arrival, during the 3-hour-long drive we were in touch with our accommodation partner and our client, and were able to find a compromised solution for the situation. It was a challenging race against time but all parties were content with the results.
I was activating a new partner who could not handle the interface. We discussed her ideas on how she would like to sell her accommodation. By the time she finished, I had already set up the interface for her. She was beside herself with joy. The next day she called me and said: “Hi Szilvi, it is me, your knobhead! I have a problem again but I am sure you can help me…”
Castle of Füzér won 2nd place at the Tourist Attraction competition of 2020. They were very grateful to us for our support: we got mugs, postcards, fridge magnets and keychains by post, together with a letter. It said: “We are really happy that we won this prize. It could not have happened without your help, thank you for your cooperation!”
When it comes to planning campaigns, our marketing team operates somewhat like a creative agency – we get together and have brainstorming sessions, gather best practices and go crazy with new ideas. But there’s one thing marketers don’t usually get to try on the client side: creative competitions. However, when Dorina (Head of Marketing) and I came up with the idea of enrolling in the 2020 Cannes Young Lions competition, our managers were super supportive and let us off work for the occasion. Working together on the brief was an amazing experience; challenging yet rewarding. Not only did we develop new skills and get closer as teammates, we also won the local round and made it to the international finals, where we got shortlisted as the top 7 Young Marketer teams in the world.
I remember how nervous I was when I was hired as I did not have any previous experience in this field. Moreover, it was during the pandemic so the company could easily decide to let me go. But they did not. Instead, I got every opportunity to close up and develop my skills. It is rare to have a job that is your hobby as well and feel that you could not have any better workplace.
Our Czech sales colleagues came to Budapest to change experiences. It was interesting to see how they look for solutions for the same problems we have. We could learn a lot from each other and it was a great experience that I can still use today.
In February 2019, we were at the 14th place in Google ranking for the keyword “sights”. Then we started to use the SE Ranking Seo software and thanks to that, in 2021, we were able to get the first 3 places.
When we analyze our data independently it hasn’t been consistent; the analysis has taken a long time and so the results have been inconsistent as well. With our BI system, we created an integrated database that our colleagues can easily use. It is so good to see that more and more colleagues use the system on a daily basis. I believe that this system makes the daily tasks easier and we can make faster decisions built on consistent, reachable data.