Szallas Group had its first CEE Tourism Trends Webinar

Szallas Group, Google, Previo and D-EDGE have held their first joint webinar about the future possibilities and challenges of tourism in the CEE region.

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Vote for us – International Travel Awards 2022

Vote for us – International Travel Awards, Best Online Travel Company 2022

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The growth potential of Central and Eastern Europe’s tourism sector

Central and Eastern Europe (CEE) is home for 20% of the European Union’s population and has a GDP per capita growth rate almost double that of the EU average.
CEE countries have already reached a level of average wealth that makes holiday travel accessible for most, as 60% of the population travels at least once a year. Considering that about 80% of that travel is domestic or regional, due to historical and financial reasons, it can be considered a rather closed market.
COVID has only magnified these trends, making the CEE domestic tourism industry one of the highest growing segments of European tourism.

Szallas Group, a leading domestic online travel agency in the region, recently published its comprehensive report about the CEE region. CEO József Szigetvári explains the purpose of the report and the potential for travel and tourism in the CEE region.

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How Szallas Built an OTA Powerhouse in Central and Eastern Europe

The Central and Eastern European travel market is ripe for investment. Despite the ongoing war in Ukraine, domestic and regional tourism has continued to grow above 2019 levels. Meanwhile, amidst rapidly increasing digitization among both consumers and travel providers, the region boasts huge long-term opportunities for companies who are able to connect with its unique traveler base and integrate technology across these similar yet distinct markets.

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