Supporting Local Tourism Through Digital Education
Szallas Group participated in the 30th Anniversary General Assembly of the Heves County Rural Tourism Association, where our colleagues delivered a presentation on current market trends and practical ways accommodation providers can increase occupancy.
Representing the Hungarian Partner Success team, Bodnár Flóra (Partner Success Specialist) and Tikász Nikoletta (Partner Success Expert) shared practical insights on the growing importance of digital presence and online accommodation platforms in today’s tourism industry.
The event brought together accommodation providers with decades of experience in tourism, many of whom are still less active in the online space. Through practical examples, real-life experiences, and open discussions, our colleagues aimed to help participants better understand how online visibility and digital tools can support long-term competitiveness and sustainable growth.
Beyond the presentation itself, the event also created valuable opportunities for personal conversations and tailored guidance. Several attendees turned to our colleagues with practical questions regarding their online presence, platform settings, and optimization opportunities — demonstrating a strong openness toward digital development and learning.
At Szallas Group, we believe that personal support, knowledge sharing, and digital education are essential to building a stronger tourism ecosystem together.
From left: Bodnár Flóra, Hollóné Czvack Marianna (President of the Heves County Rural Tourism Association), and Tikász Nikoletta.
Insights on Domestic Travel Trends from Szallas.hu – podcast
Lili Kelemen, PR & Social Media Specialist at Szallas Group – Szallas.hu, joined the latest episode of the Bizniszplusz podcast. During the conversation, Lili shared valuable insights into domestic travel trends in Hungary, discussed general travel habits, and explored what really matters to guests when choosing their accommodations today – with some surprising takeaways!
The discussion also touched on the impact of Valentine’s Day on domestic tourism and offered a broader look at travel behaviors and trends for the year ahead.
Listen to the full Hungarian episode here: https://lnkd.in/d7cXFjdn
48th International Travel Exhibition
At Szallas Group, we always seize every opportunity to stay ahead of the latest trends and developments in the travel industry. Recently, our Hungarian Sales Managers from both the Szallas.hu and Discount Travel Portfolio teams attended the 48th International Travel Exhibition in Budapest, gaining valuable insights and inspiration.
The exhibition provided a perfect platform for our team to exchange ideas, gain fresh insights, and share our perspectives on the evolving travel landscape. From emerging market trends to innovative solutions in hospitality, the event offered plenty of opportunities to connect with industry peers and explore what’s shaping the future of travel.
Engaging in events like this allows our team to stay ahead of industry developments, exchange knowledge with peers, and continuously improve the solutions and services we offer to our partners and guests.
Krisztina Gyerő at B2B Software Day
On 10 February, Krisztina Gyerő, Customer Experience leader at Szallas Group, took part as a speaker at B2B Software Day in Budapest, organized by ADPTIV Tech Events.
Ahead of the event, Krisztina highlighted that while AI offers significant opportunities in customer service, it also raises just as many questions — especially in industries like tourism. Multilingual environments, complex system landscapes, and time-critical situations make AI adoption particularly challenging. From her perspective as a CX leader, success in this area is not primarily a technological issue, but rather depends on having the right operating model and organizational readiness. This mindset formed the core of her presentation at the event.
Following the conference, Krisztina shared her positive reflections on the experience. She expressed her appreciation to the organizers for the invitation and for the professional execution of the event. She found it especially inspiring to engage with data and technology professionals and to explore what AI truly means in a real business context.
She was encouraged to see how some larger organizations are approaching AI adoption in a structured and intentional way — allocating meaningful time and resources, and already achieving measurable results. Krisztina was also pleased to contribute perspectives from the tourism and customer service sectors, while taking away numerous new insights and ideas herself.
Her participation at B2B Software Day once again reinforced the importance of thoughtful, well-prepared AI adoption, where technology, organization, and business goals are closely aligned.
