Budapest, 2nd September, 2024 – Szallas Group is pleased to announce the appointment of Piotr Furmański as its new Chief Executive Officer. With over two decades of international experience, Piotr is committed to guide Szallas Group in its journey to become a leading Online Travel Agency (OTA) in the Central and Eastern European (CEE) region in domestic traveling.
This leadership transition marks an exciting new chapter for Szallas Group, building upon the strong foundation established by József Szigetvári and under the capable interim leadership of Ferenc Rigó. Ferenc, the successful entrepreneur behind Travelminit.ro (previous Szallas shareholder and board member), has skillfully steered the company through a period of dynamic growth, notably including the recent acquisition in Romania.
Piotr’s extensive international experience spans across Europe, Asia Pacific, and the Middle East and Africa. His passion for growth and innovation, coupled with his leadership experience at companies like Google and Delivery Hero, positions him well to lead the company into its next phase of success.
„I am honored to join Szallas Group.” – said Piotr. “The company has tremendous growth opportunities, leveraging the strength of our local travel brands across the CEE region. I’m excited to work with the talented team to strengthen and expand our position, delivering exceptional experiences to our customers and partners.”
Ferenc Rigó expressed his confidence in Piotr’s leadership: „Piotr’s proactive approach and dedication to understanding our company culture and values have been impressive. I am confident that his fresh perspectives and innovative insights will open an exciting new chapter in Szallas Group’s success story. His vision and energy will undoubtedly help the group achieve new heights and fulfill our ambitious growth goals.”
The company’s parent organization, Wirtualna Polska Holding, fully supports this leadership transition and shares the enthusiasm for the future of Szallas Group.
From left: Piotr Furmański, Ferenc Rigó
Piotr Furmański
About Szallas Group
Szallas Group manages 16 products across 5 countries, with operations spanning 6 offices. As a leading player in the online accommodation booking industry in Central and Eastern Europe, the group represents several renowned brands. Their platforms—Szallas.hu in Hungary, Nocowanie.pl in Poland, Travelminit.ro in Romania, Hotel.cz in the Czech Republic, and various services in Croatia—offer access to over 80,000 bookable properties. Beyond traditional accommodation booking services, the group also provides a wide range of additional services, including discount vouchers, travel agency support, and wellness packages.
Since 2022 Szallas Group has been part of Wirtualna Polska, a Poland-based digital investor.
About Szallas Group
As a group of leading digital travel products from Hungary, the Czech Republic, Romania and Poland, Szallas Group is a multi-product travel platform in the Central and Eastern European region. Following a “local-to-local” strategy, the group is the market leader in the technology- and customer-driven Central and Eastern European online travel agency market with its 11 online travel products, more than 80,000 bookable accommodation partners, and a team of more than 500 people, being part of Wirtualna Polska’s travel portfolio since late 2022.
How could the Financial Controller/FP&A help Szallas’s growth?
Professional expectations
What we offer?
How to apply?
Please send your CV and motivation letter to Krisztina Agárdi at krisztina.agardi@szallas.hu.
We would like to expand our product manager team with a senior product manager colleague.
WHY CHOOSE US?
YOUR RESPONSIBILITIES
OUR EXPECTATIONS
WE WOULD PREFER
WHAT WE OFFER
PLACE OF WORK
The members of our loyalty program can save significant amounts of money even on this year’s vacation.
Our new loyalty program, Hű! has already been chosen for nearly 1,500 bookings since its launch that was just a few weeks ago. The Hű! membership is free, but requires registration. In exchange for joining, guests can access discounted offers from more than 2,000 accommodations so far. With the membership, guests will also receive program coupons as a gift for domestic bookings, so they can save an additional 10-50 percent from the price of entrance tickets and restaurants.
Prior to the introduction and development of the program, with the cooperation of Frontira, we conducted representative research among the Hungarian population, in which we examined attitudes related to loyalty. According to the survey, more guest nights can be generated thanks to the discount offers. Every second respondent would travel 1-6 days more per year than without the discount. „Two-thirds of the respondents would prefer to travel more than once a year if they received more discount offers, 22% would rather spend longer time in one place, while 13% would not be affected by this,” explained Beatrix Trepess, the marketing manager responsible for the Szallas.hu loyalty program. The research also revealed that four-fifths of respondents are open to loyalty programs and are already members of many of them. Most people register because of the feeling of personalized offers and collecting points. „When using an online accommodation booking portal, price, quality, previous experience and comfort are the most important,” added Beatrix. She also said that the percentage if the discount proves to be the most valuable, followed by discount coupons for attractions and restaurants near the accommodation. „The results show that even a 10% discount is motivating, but for a third of the respondents, the 15% level is the lower threshold, and almost two-thirds would prefer a level above 20%,” said Beatrix.
Hű! has nearly 10,000 users who have already registered for membership in less than 2 weeks, and they booked nearly 1,500 discounts in one of the Hungarian, Croatian, and Romanian accommodations that joined the program. „The loyalty program benefits both guests and accommodation providers,” said Beatrix. „Guests registered for the loyalty program can get significant discounts, and accommodation providers participating in the program, in addition to getting better visibility on our site, can also benefit from more guest nights.” Members are entitled to a 10% discount at the initial loyalty level at more than 2,000 selected hotels in Hungary, Croatia and Romania. They can also save on the price of entrance tickets and restaurants. The loyalty levels can be increased with a higher discount: the next level is a 20% discount. „We are constantly expanding the new loyalty program based on our preliminary survey and market feedback, so we will soon add more campaigns and benefits to the program,” said Beatrix. She also added that the registration of hotels, tourist attractions and restaurants is also open, they can join the loyalty program at any time, for which they will receive a free interface and appearance on the Szallas.hu website.
Why is it worth joining?
As the research shows, price is one of the most important criteria for the majority of guests when choosing accommodation, which is why they can be moved towards booking with a discount. „This is a great opportunity for accommodation providers, for example, who don’t have their own loyalty program or don’t have the opportunity to carry out major marketing campaigns – said Beatrix – But it also benefits the big players, as they can be higher in the search results list, so they get better visibility.” As a result of the better price, the majority of guests can travel several times or for a longer period of time on an annual basis, so the number of guest nights increases.
Thank you to all colleagues who participated in the implementation, communication and introduction of the loyalty program. Congrats for reaching another milestone in Szallas’s history!