The multi-product travel platform of the CEE region

Szallas Group, the largest regional player of the CEE region, is proof of the scalability of the local-to-local strategy in the competitive technology and customer service driven online travel agency market…

150 million €
Yearly Total Transaction Value (TTV)

87,000
accommodation partners

12 online products
with 350 employees

900,000 reservations / year
in 6 countries

2,500,000
accommodated guests / year

Our products

The most popular Hungarian OTA product in the domestic market.

A Hungarian discount travel page, selling accommodation vouchers.

A Hungarian discount travel page, selling accommodation vouchers.

An experience & accommodation package product that is bought to be given as a present.

An OTA site for Romanian tourists, now one of the fastest growing OTAs on the Romanian market and leader in the “tichete de vacanță” (national tourism boost program) segment.

A Romanian discount travel site, selling accommodation vouchers.

The most popular local OTA site in the Czech Republic. It offers Czech and Slovakian accommodations.

The market leader Czech spa-site, offering Czech, Slovakian, Polish and Hungarian spas & hotels.

A Czech site offering smaller accommodations.

A Czech OTA site, running on Szallas.hu platform, reaching ~10% of Hotel.cz’s numbers.

The Polish OTA site of Szallas Group, our green field product.

The largest Polish accommodation portal with 50,000 accommodation offers from all over Poland.

The OTA product of Szallas Group in Croatia and Slovakia, focusing on strengthening the cross-country traffic from the Czech Republic, Hungary, Romania and Poland to these destinations.

“Dear Visitor,

As the leader of Szallas Group, I am delighted to welcome You to our website!

Our company is considered as the leading multi-product online travel platform with successful solutions in Hungary, the Czech Republic, Romania, Poland and Croatia. Following a “local-to-local” strategy, our group is a pioneer in the technology- and customer-driven Central and Eastern European online travel agency market.

As you browse this site, you will discover our teams, the wide range of our products and our history. We have been building our companies for more than 15 years with growing results and experience. We are looking for many more years to come!”

József Szigetvári
Group CEO

Our markets

Hungary

The largest share of the Szallas Group’s revenue comes from Hungary. We have a product portfolio comprised of the market leading OTA, the market leading discount coupon portal and the leading “experience gifts” product…

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Poland

In the Polish market we have been building a green field product, Noclegi.pl, since 2016. Following some smaller acquisitions and multiple learning curves, we have finally gained significant traction during the COVID pandemic…

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Slovakia

In Slovakia we have a light presence with one domestic OTA (sk.revngo.com), which mostly focuses on cross-country reservations to Hungary and Croatia. Slovakia’s natural environment makes the country a popular destination among the ones who like to hike, ski or do some other sports in the mountains…

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Romania

Romania is the fastest growing market in CEE, where Szallas Group operates Travelminit.ro (OTA product) and Promotii.travelminit.ro (discount product). Travelminit was founded in Cluj-Napoca and has focused on the Romanian market since 2017…

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Croatia

We started to build our accommodation portfolio in 2012 in Croatia, the main seaside vacation destination of the CEE region…

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Czech Republic

The Czech is the second largest portfolio, merged into Szallas Group in 2019, with 3 OTA products and a unique spa packages product. Hotel.cz, Penzion.cz and Hotely.cz represent 90% of the local OTA market, all with a different focus…

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Open positions

News


Source

Closing of the acquiration has ended

With the approval of the Hungarian Ministry of Technology, all the final signatures were put on the Szallas Group-Wirtualna Polska deal, so from 2nd November, Szallas Group is officially part of Wirtualna Polska Holding!

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Source

Wirtualna Polska acquires Hungary-based Szallas Group

Wirtualna Polska Holding S.A., the owner of Poland’s highly popular websites and a leading provider of online travel and tourism services in Poland, is acquiring Portfolion Capital Partner’s investment, Szallas Group. Szallas operates the largest domestic travel portals in CEE enabling visitors to book accommodation in Hungary, the Czech Republic, Romania, Poland and Croatia. Accordingly, Wirtualna Polska will build a group that will be a leading domestic travel booking services provider in Central and Eastern Europe. The deal is valued at EUR 72 million, plus the company’s net cash, which is estimated around EUR 10 million as at the transaction closing date, making a total value of EUR 82 million for the acquisition.

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